What a typical content marketing agency will do for you?
In order to attract and engage a certain target audience and, ultimately, drive profitable consumer action for a business, a content marketing agency will generate and distributes valuable and relevant material.
In contrast, SEO content is geared towards optimising material for search engines to rank better in search results and generate organic traffic to a company’s website.
Why B2B content creation is so important for SEO?
When done well, B2B content production can help a company become a go-to resource for its industry, earn the respect and trust of its target audience, and (better yet) generate links and shares online. In addition to answering readers’ concerns and questions, B2B content can be optimised for search engines by include targeted keywords and phrases.
As a result, a well-developed B2B content strategy can boost website traffic, lead generation, and conversion rates.
Who We Are & How We Can Help?
At Teranga, we strive for excellence — and this is reflected in our ROI-focused goals. Alongside technical SEO tasks, we can provide a thoroughly planned content strategy based on our keyword research.
Armed with our team of superstar content writers, we’ll help you boost your B2B company’s SEO. Not only do we write content to target important keywords, we produce well-researched, human-focused content that doesn’t just attract domain authority, but also real readers.
Types of content we produce for marketing purposes
Blog content
An SEO blog post is one that serves its intended audience well while also making effective use of keywords that will boost its position in search engine results. Blog posts optimised for search engines can boost a site’s reputation and trustworthiness while also attracting more targeted visitors. When other websites link to your well-optimized blog post, it provides even more credibility to search engines.
When used as part of a larger SEO content strategy, blog articles can boost a company’s organic traffic, lead generation, and customer conversion rates.
Service pages with organic purpose
An SEO-optimised service page is a web page that is designed to rank highly in search engine results for specific keywords related to the services a business offers. On-page SEO strategies like keyword usage in headers, titles, meta descriptions, and content, picture and video optimization, and internal linking have been implemented.
SEO often relies on optimised service pages since they help drive qualified visitors, enhance conversions, and expand brand awareness. It raises the company’s profile in relevant search results and reinforces its authority in the market.
Our Process
01
Content Audit
From the outset, we conduct a content audit, wherein our technical SEO team examines your company’s website’s content to gauge its SEO performance. Checking for thin or duplicate material, analysing keyword usage, and making sure information is relevant to a certain audience are all part of the process.
The audit is a part of the initial website audit and it shows where changes are needed, such replacing old material, improving keyword density, and filling in gaps with fresh material. The end goal is to boost the website’s performance by increasing its exposure in search engine results, attracting more visitors, and keeping them engaged for longer.
02
Content Strategy
To create an effective SEO content strategy, we start by defining your target audience and identifying their pain points and interests. Then, we conduct keyword research to determine relevant topics and optimise content for those keywords. We also will use on-page optimisation techniques such as meta descriptions, headers, and internal linking within our strategy.
Once content is published, we continuously analyse results and adjust the strategy as needed. The goal here is to create valuable, engaging content that is optimised for search engines and attracts and retains a relevant audience.
03
Content creation
Once our technical SEO team has completed their content audit and planned a content strategy, it’s over to our content writing team to develop the content for your business.
Unlike most other SEO agencies, we write high-quality, valuable, and engaging content that meets the needs and interests of your target audience. Our team also ensures to optimise on-page elements such as titles and headers, and uses internal and external links to improve page authority.
Phase 1: Foundations
Phase 2: Growth
Our Process
Phase 1: Foundations
01
Content Audit
From the outset, we conduct a content audit, wherein our technical SEO team examines your company’s website’s content to gauge its SEO performance. Checking for thin or duplicate material, analysing keyword usage, and making sure information is relevant to a certain audience are all part of the process.
The audit is a part of the initial website audit and it shows where changes are needed, such replacing old material, improving keyword density, and filling in gaps with fresh material. The end goal is to boost the website’s performance by increasing its exposure in search engine results, attracting more visitors, and keeping them engaged for longer.
02
Content Strategy
To create an effective SEO content strategy, we start by defining your target audience and identifying their pain points and interests. Then, we conduct keyword research to determine relevant topics and optimise content for those keywords. We also will use on-page optimisation techniques such as meta descriptions, headers, and internal linking within our strategy.
Once content is published, we continuously analyse results and adjust the strategy as needed. The goal here is to create valuable, engaging content that is optimised for search engines and attracts and retains a relevant audience.
Phase 2: Growth
03
Content creation
Once our technical SEO team has completed their content audit and planned a content strategy, it’s over to our content writing team to develop the content for your business.
Unlike most other SEO agencies, we write high-quality, valuable, and engaging content that meets the needs and interests of your target audience. Our team also ensures to optimise on-page elements such as titles and headers, and uses internal and external links to improve page authority.
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