Why keyword research is so important for your B2B /SaaS organic growth
When it comes to SEO for a B2B or SaaS company, keyword research is essential because it reveals the exact terms and phrases that potential consumers use to find products and services like yours. By tailoring your site and content to these keywords, you may boost your rankings in SERPs and bring in more targeted visitors.
As a result, more people may be exposed to the brand and more interested in it, and your business will have more chances for conversions and sales. It’s possible that your B2B SEO efforts won’t be as successful, and you’ll lose out on potential customers and sales without conducting thorough keyword research.
Who We Are & How We Can Help?
The only thing Teranga does is B2B SEO organic marketing — that’s it! That’s why we put in endless hours of effort into our SEO procedures to guarantee the highest quality of service for our B2B clients.
Keyword research is one of the many aspects of SEO that we naturally take seriously. Our team of superstar technical SEO experts will always ensure that thorough keyword research is carried out for your business and your industry.
The Keyword Research Process
01
Establish the target keywords for the page
Our technical SEO experts begin the process of establishing target keywords for your B2B or Saas company by researching the sector, analysing competitors, and identifying the primary pain points and demands of your potential clients. Tools like Google Keyword Planner, SEMrush, and Ahrefs, as well as analysing search data from Google Analytics, can help with this process.
02
Keyword list
Once our technical SEO team has established the appropriate keywords, they can then generate a list of applicable keywords and rank them according to criteria like search volume, level of competition and importance to your company and industry. An SEO can then tweak the strategy over time by researching keywords, creating content, and optimising website pages.
03
Check your competitors
Our technical SEO experts do this by conducting a competitive analysis. In order to better understand the strengths, limitations, and online opportunities of competitors, it is necessary to investigate their websites, content, and online presence. Tools like SEMrush, Ahrefs, and SimilarWeb can also help with this.
An SEO can use this information to learn about the plans and methods of their competitors, including the keywords they’re using, the content they’re producing, and the websites that are linking to them. Your B2B company can further utilise this data to tailor its SEO efforts.
04
Keyword mapping
With keyword mapping, you identify and select relevant keywords for your website’s content and then link those keywords to relevant pages. SEO for B2B or SaaS websites relies on this practice to ensure that each page is tailored only to the most relevant and successful keywords. Improve your company’s site relevance and quality to search engines and the people you want to see it by having our technical SEO experts map keywords to specific pages.
Also, keyword mapping aids in avoiding the SEO-neutralizing phenomenon of keyword cannibalization, which occurs when numerous pages on a site compete for the same phrase. In the end, keyword mapping aids your B2B company in concentrating its SEO efforts.
Phase 1: Foundations
Phase 2: Growth
The Keyword Research Process
Phase 1: Foundations
01
Establish the target keywords for the page
Our technical SEO experts begin the process of establishing target keywords for your B2B or Saas company by researching the sector, analysing competitors, and identifying the primary pain points and demands of your potential clients. Tools like Google Keyword Planner, SEMrush, and Ahrefs, as well as analysing search data from Google Analytics, can help with this process.
02
Keyword list
Once our technical SEO team has established the appropriate keywords, they can then generate a list of applicable keywords and rank them according to criteria like search volume, level of competition and importance to your company and industry. An SEO can then tweak the strategy over time by researching keywords, creating content, and optimising website pages.
Phase 2: Growth
03
Check your competitors
Our technical SEO experts do this by conducting a competitive analysis. In order to better understand the strengths, limitations, and online opportunities of competitors, it is necessary to investigate their websites, content, and online presence. Tools like SEMrush, Ahrefs, and SimilarWeb can also help with this.
An SEO can use this information to learn about the plans and methods of their competitors, including the keywords they’re using, the content they’re producing, and the websites that are linking to them. Your B2B company can further utilise this data to tailor its SEO efforts.
04
Keyword mapping
With keyword mapping, you identify and select relevant keywords for your website’s content and then link those keywords to relevant pages. SEO for B2B or SaaS websites relies on this practice to ensure that each page is tailored only to the most relevant and successful keywords. Improve your company’s site relevance and quality to search engines and the people you want to see it by having our technical SEO experts map keywords to specific pages.
Also, keyword mapping aids in avoiding the SEO-neutralizing phenomenon of keyword cannibalization, which occurs when numerous pages on a site compete for the same phrase. In the end, keyword mapping aids your B2B company in concentrating its SEO efforts.
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