Track & Measure These 9 B2B SEO Marketing KPIs

As a B2B company, it’s crucial to stay on top of the key performance indicators (KPIs) that reflect the success of your SEO marketing efforts. By monitoring these vital metrics, you’ll gain valuable insights into your strategy’s effectiveness and identify areas for improvement. We’ve compiled a list of nine essential SEO marketing KPIs that every B2B company should keep an eye on.

With that said, let’s dive in!

Essentially, this refers to the visitors that land on your website through unpaid search results. These users typically find your content by typing relevant keywords or phrases into a search engine like Google or Bing.

Organic traffic plays a crucial role in your B2B marketing efforts because it strongly indicates your website’s visibility, relevance, and overall authority in your industry.

How to measure organic traffic

Measuring organic traffic is a breeze with the help of web analytics tools like Google Analytics. Simply log in to your Google Analytics account, navigate to the “Acquisition” section, and then click on “All Traffic” followed by “Channels.” Here, you’ll find a breakdown of your traffic sources, including the coveted organic search traffic!

Tips for increasing your site’s organic traffic

Boosting your organic traffic might seem like a daunting task, but fear not! Here are a few tips to help you on your way:

1. Perform keyword research: Identify the keywords and phrases your target audience is searching for, and incorporate them into your website content. Tools like Google Keyword Planner, Ahrefs, or SEMrush can assist you in your research.

2. Create valuable content: Focus on producing high-quality, relevant content that provides value to your readers. This will increase the likelihood of your content ranking higher in search engine results pages (SERPs) and attracting more organic traffic.

3. Optimise on-page SEO: Ensure your website follows on-page SEO best practices, including using title tags, meta descriptions, header tags, and keyword density.

4. Improve site structure: A well-organized site with clear navigation makes it easier for search engines to crawl and index your content, which can result in higher organic rankings.

5. Earn high-quality backlinks: Obtain backlinks from reputable sources within your industry. These links signal to search engines that your content is credible and valuable, which can help improve your organic search rankings.

Ever wondered where your website appears in search engine results when someone types in a specific keyword? That’s what keyword rankings are all about! High keyword rankings can make all the difference in B2B marketing.

When you rank higher, you become more visible, drive targeted traffic to your website, and establish your brand as an authority in your industry. Talk about a win-win-win situation!

How to measure keyword rankings

Measuring keyword rankings doesn’t have to be a headache. There are a plethora of SEO tools like Google Search Console, Ahrefs or SEMrush to save the day. These handy tools keep an eye on your website’s ranking for specific keywords and give you the lowdown on your overall search visibility. By monitoring your keyword rankings over time, you’ll know when to give your SEO strategies a high-five or a much-needed makeover.

Tips for increasing your B2B company’s keyword rankings

Want to skyrocket your keyword rankings? Here are a few tips that’ll get you moving on up:

1. Embrace long-tail keywords: Long-tail keywords are like hidden gems – they’re more specific, less competitive, and can boost your organic traffic and conversion rates. It’s a no-brainer!

2. Be the content guru: Create top-notch, in-depth content that keeps your audience hooked and covers the topic from all angles. The better the content, the higher the chances of ranking well.

3. Go mobile-friendly: Make sure your website plays nice with mobile devices. Google and other search engines reward mobile-optimized sites with better rankings.

4. Master the art of internal linking: Sprinkle relevant internal links throughout your content to help search engines get the lay of the land and improve your keyword rankings.

5. Keep it fresh: Regularly review and update your content with the latest info to stay relevant and keep those keyword rankings in tip-top shape.

Picture this: a visitor lands on your website, takes one look, and immediately leaves without interacting. Ouch! That’s what we call a “bounce,” and your bounce rate represents the percentage of visitors who do just that.

In the world of B2B marketing, a high bounce rate could mean your website isn’t providing the information or experience users are seeking. Addressing this issue is essential for keeping visitors engaged and increasing the chances of converting them into leads or customers.

How to measure bounce rate

No need to sweat it; measuring your bounce rate is a piece of cake with tools like Google Analytics.

Once you’re logged in, head to the “Audience” section, and then click on “Overview.” There, you’ll find your site-wide bounce rate, as well as bounce rates for individual pages. Keep an eye on these numbers to spot any red flags and make improvements as needed.

Tips for decreasing your bounce rate

Unlike other SEO KPIs, bounce rate is something you want to reduce. So, ready to send that pesky bounce rate packing? Here are some tips to win over your visitors and keep them around:

1. Prioritise user experience: Make your website a joy to navigate with intuitive design, clear calls-to-action, and lightning-fast load times. Happy users are more likely to stick around!

2. Craft attention-grabbing headlines: Hook your visitors from the get-go with compelling headlines that pique their interest and encourage them to explore further.

3. Target the right audience: Ensure your content and marketing efforts reach people who genuinely care about your offerings. It’s all about finding your tribe!

4. Use visuals wisely: Break up walls of text with eye-catching images, infographics, or videos that keep visitors engaged and eager to learn more.

5. Optimise your content: Make sure your content is relevant, informative, and easy to read. Deliver on your visitors’ expectations, and they’ll be less likely to bounce.

The moment you’ve been waiting for: conversion rate! This little number represents the percentage of your website visitors who complete a desired action, such as filling out a contact form, downloading a whitepaper or even making a purchase.

As we all know, in B2B marketing, a healthy conversion rate is the name of the game. It shows that your website is not only attracting the right audience but also persuading them to take action, ultimately driving business success!

How to measure conversion rate

Measuring conversion rate is a cinch with the help of trusty tools like Google Analytics. Set up “Goals” within your account to track specific actions you want visitors to take on your website. Once you’ve got your goals in place, head to the “Conversions” section and click on “Goals” followed by “Overview” to see your conversion rate in action. Voilà!

Tips for increasing conversion rates

Looking to turn your website visitors into action-takers? Check out these tips to give your conversion rate a boost:

1. Be crystal clear: Make it easy for visitors to understand what you want them to do by using clear, concise language and prominent calls-to-action. If you’re unsure, get a second (or third) set of eyes on the copy and tweak it until everyone gets it.

2. Build trust: No one is going to give your company business if they’re unsure of whether they can trust you. Showcase customer testimonials, case studies and industry accreditations to demonstrate your credibility and put your visitors at ease.

3. Simplify all the forms: Don’t scare away potential leads with lengthy forms! Keep them short and sweet by asking for only the most essential information.

Goal completions are the B2B marketer’s gold medal moments! These little victories occur when a website visitor completes a specific action that aligns with your marketing objectives. Tracking goal completions helps you gauge the effectiveness of your marketing strategies and provides valuable insights into user behaviour.

Ultimately, it’s all about guiding your visitors toward actions that benefit your business.

How to measure goal completions

Measuring goal completions is a breeze with Google Analytics. Simply set up “Goals” for the actions you want visitors to take on your website, such as downloading a whitepaper, signing up for a newsletter, or making a purchase.

Once your goals are in place, navigate to the “Conversions” section and click on “Goals” followed by “Overview” to see the number of goal completions and their impact on your business.

Tips for increasing goal completions

If you’re keen on boosting those goal completion numbers, here are some tips to keep those wins rolling in:

1. Align your content with your goals: Craft content that speaks to your audience’s needs and naturally leads them to complete your desired actions.

2. Make it easy: Ensure your calls-to-action and forms are user-friendly, visually appealing, and easy to find.

3. Use persuasive language: Harness the power of words to influence your visitors and encourage them to complete your goals.

4. Test and optimise: Experiment with different marketing tactics, monitor their performance and fine-tune your approach to maximise goal completions.

Domain Authority (DA) is like your website’s popularity contest score. Developed by Moz, this metric predicts how likely your website is to rank on search engine results pages (SERPs) compared to other websites.

Basically, a higher DA implies better chances of ranking higher, which is crucial for visibility and credibility in the competitive B2B marketing landscape.

How to measure DA

Measuring your domain authority is a walk in the park with Moz’s free tools, like MozBar or Link Explorer. Just enter your website URL, et voilà — your DA score (on a scale of 1 to 100) will appear.

Keep in mind that DA is a comparative metric, and it’s subjective depending on the tool that you use, so it’s essential to measure your DA against that of your competitors’ to get the full picture.

Tips for increasing your site’s domain authority

Ready to boost your website’s DA and rise through the ranks? Here are some tips to help you climb the ladder:

1. Build quality backlinks: Seek out backlinks from reputable websites within your industry. The more high-quality links pointing to your site, the better your DA.

2. Content, content, content: Create share-worthy content that other websites will want to link to, boosting your DA in the process.

3. Optimise on-page SEO: Ensure your website’s on-page elements, such as meta tags, URLs, and headings, are SEO-friendly to improve your DA.

4. Strengthen your internal linking structure: Smart internal linking helps search engines understand your website’s hierarchy and can give your DA a leg up.

5. Be patient: This final point is extremely important. Improving your DA takes time and consistent effort. Keep up the good work, and you’ll see results over time!

Also known as inbound links, backlinks are like gold stars for your B2B website! They occur when another website links to yours, signalling to search engines that your content is valuable and trustworthy.

A robust backlink profile can work wonders for your SEO efforts, boosting your rankings, visibility, and credibility in the eyes of both search engines and potential customers.

How to measure your backlink profile

Keeping tabs on your backlinks is a cinch with SEO tools like Ahrefs, Moz’s Link Explorer, or Google Search Console. These nifty tools provide insights into the number of backlinks your website has, their quality, and the domains they come from.

Regularly monitoring your backlinks helps you stay on top of your link-building game and identify opportunities for improvement.

Tips for gaining quality backlinks to your site

Want more quality backlinks for your B2B website? If you want to see a flood of A+ backlinks, try these strategies:

1. Create link-worthy content: Produce top-notch, shareable content that other websites will want to reference and link to.

2. Leverage guest posting: Contribute high-quality articles to reputable websites in your industry, complete with a link back to your site.

3. Build relationships: Network with industry influencers and participate in online communities to forge connections and earn valuable backlinks.

The “Time on Page” B2B SEO metric is essentially like a virtual stopwatch, ticking away while your website visitors explore your content. This metric measures the average amount of time users spend on a specific webpage before moving on to another page or leaving your site altogether.

In the world of B2B marketing, a longer Time on Page metric typically indicates that your content is engaging and valuable, which can help improve your search engine rankings and keep your audience coming back for more.

How to measure the average time on page

As usual, Google Analytics is where you need to be to keep an eye on this important SEO KPI. Simply log in and navigate to the “Behavior” section, then click on “Site Content” followed by “All Pages.”

There, you’ll find the average Time on Page for each of your webpages. Keep an eye on this metric to identify opportunities for improvement and ensure your content resonates with your audience.

Tips for increasing this SEO metric

Want to keep your visitors glued to your content? Here are some tips to up that Time on Page number:

1. Write for your audience: Loads of marketers make the mistake of writing content for SEO crawlers rather than actual human readers. So, be sure to craft content that speaks to your target audience’s needs, interests, and pain points to keep them engaged and reading.

2. Don’t forget the visuals: Incorporate images, videos, and infographics to break up text, illustrate concepts, and maintain your audience’s interest.

3. Internal linking, please: Encourage users to explore more of your content by including relevant internal links within your webpages.

4. Improve page load speed: Ensure your webpages load quickly to keep visitors from bouncing before they’ve even had a chance to engage with your content.

In a nutshell, “pages per session” is like your website’s virtual tour guide, leading visitors from one page to another. This metric measures the average number of pages users view during a single visit to your website.

As you might have guessed, a higher Pages per Session number indicates that your content is engaging and encourages users to explore more of your website. This can result in more conversion opportunities and a better overall user experience.

How to measure the pages per session metric

Measuring Pages per Session is a piece of cake with Google Analytics. Log in to your account and head to the “Audience” section, then click on “Overview.” There, you’ll find the average Pages per Session for your website. Keeping a close eye on this metric allows you to spot trends and pinpoint areas where you can enhance your website’s performance!

Tips for increasing the pages per session SEO KPI

Keep your website’s visitors clicking around and exploring your website by using these hot tips:

1. Improve your site’s navigation: Make it easy for users to find and explore your content with clear, intuitive menus and navigation.

2. Remember to use internal links: Add relevant internal links within your content to guide users to additional pages on your website.

3. Use a related posts or articles feature: Showcase related content at the end of your articles or blog posts to encourage further exploration.

Phew! We’ve covered a lot of ground, but now you’re equipped with the knowledge of nine essential B2B SEO marketing KPIs that can make a world of difference for your business. As you venture forth into the competitive landscape, remember to track and measure these vital metrics to stay on top of your marketing game. By doing so, you’ll gain actionable insights, identify opportunities for growth, and fine-tune your strategies to achieve success.

However, if this all still sounds like complete gobbledegook to you, why not partner with an ROI-focused B2B SEO company to help you achieve your organic growth goals? Sometimes, it’s best to leave things to the experts so you get things right from Day 1. If that sounds good to you, book a discovery call with us, and let’s see how we can help you boost your B2B company’s organic growth to new heights!