If you are a business owner, you probably already know that to achieve success, you need to implement a digital strategy. A good strategy can help your business bring in new customers and leads, increasing sales and improving your bottom line.
However, a good digital strategy is not just about creating awesome Youtube videos or posting cool ads on Facebook; it’s about crafting the right message to engage your customers and prospects.
While you may feel like you can do this yourself, the truth is that your content shouldn’t be written without good knowledge of writing or strategy skills. Enter, copywriters. Let us explain.
Why copywriters? Because content is king, and if you want to engage your audience with your stories, you need expert copywriters to do it for you. Copywriters are responsible for creating the text you see on your favourite online stores. They write the content on blogs, social media platforms and emails. Blogging is important for your business!
They know how to write effective copy that is going to increase sales, build a brand and acquire new customers. They are the key to businesses that sell online. Copywriters know their stuff!
Why would the services of a copywriter help to increase the sales of any company?
Copywriters are very important to businesses that sell online if they want to get results and improve their sales. Copywriting is all about writing words that sell.
You might be thinking – isn’t it enough just to have a good product? The answer is no. Even when you have the best product ever created you still need to deliver good copy to increase your sales.
Copywriters can create effective promotional content for any type of product or service, from brochures and social media posts to full-length articles and marketing emails.
Copywriters are not just wordsmiths but also business strategists who are experts in the use of language. They understand how people think, read and search online, and they know what it takes to create a message that generates a powerful impact on your target audience.
In copywriting, there are no restrictions on what can be said or done. The most important thing is that the text works.
A well-written text should bring you profit and make you want to read it from beginning to end.
The final result depends on the ability of the copywriter to attract the interest of a potential client, as well as its conversion into a regular one.
What is a copywriter?
You probably already have an idea, but let’s go a little more in-depth. A copywriter is a person who knows how to communicate with potential customers, convincing them that they want your products and services. A good copywriter not only knows how to write well but also knows how to communicate your brand’s message effectively.
Copywriters write the words you read on the back of a cereal box, the text in a website’s “about us” section, the content on a billboard and more. They can be found in every industry imaginable — from technology and finance to real estate and beauty.
Copywriters use their expertise to create material that will grab consumers’ attention, increase awareness of a product or service and encourage them to take action, whether that means clicking on a link in an email message, visiting a store or purchasing an item online. Here are some more examples of what a copywriter can do:
1. A copywriter will be able to provide you with a good sales letter that will make potential customers more likely to buy your product or service.
2. A copywriter will be able to help you create a compelling ad that makes people want to click on it and buy your product or service.
3. A copywriter will be able to help you create an email marketing campaign that gets positive responses from recipients and makes them more likely to buy from you in the future.
Advantages of hiring the services of a copywriter
There are a number of significant advantages to hiring the services of a copywriter, especially for small businesses that don’t have in-house marketing teams.
The main advantage is that you get quality, consistent work done by someone who knows what works and what doesn’t from past experiences. This is important because your digital strategy should be considered an investment, not a cost — the benefits you get from it will hopefully outweigh the price.
Here are some other advantages of hiring the services of a copywriter:
Market perspective.
Copywriters have a broader perspective on how your business is perceived in the market. They know how to take the most complex features of a product or service, and translate them into customer benefits.
They have an insight into the current market trends and can incorporate them into their creative strategy to come up with a unique message that resonates well with your audience.
Digital marketing knowledge.
Copywriters don’t just have a good eye for words, but they understand how search engine optimization (SEO) works and will help you leverage this technique for marketing purposes. This will translate into increased traffic to your website which will boost sales and profits for your business.
What’s more, they can see how your website fits in with your social media presence, your PPC advertising, as well as your email campaigns, etc. If you employ a copywriter, they can help you tie all these various pieces of your digital strategy together.
Check out how how to write content that improves SEO.
Saving time, effort and money.
Copywriters are content creators, and one of their biggest advantages is the amount of time, effort, and money they save their clients.
Whether it’s research, creativity, or getting words down on paper, writing is hard work. Having a professional to do it for you is a huge relief. You don’t have to spend hours (or days) writing copy — instead, you can focus on running your business.
When you hire a copywriter, you won’t waste money advertising products or services that don’t convert. Your ads should convert well enough for you to pay for the cost of the ad and what you pay the copywriter.
Why copywriting is vital for your company’s digital strategy
Copywriting is essential to a cohesive digital strategy. From social media meta data, to a Facebook post or a 300-page website, every piece of content should be working towards your business goals.
Copywriting helps companies turn browsers into buyers by persuading them to take action – click on a link, sign up for an email account or buy something. But before you can get them to do those things, you need to convince them that they want to do it. That’s where copywriting becomes vital.
A copywriter will take your customer through a journey, from the moment they search for you online until the moment they fall head over heels in love with your brand. It’s their job to ensure that this journey is smooth, enjoyable and memorable — so you get more enquiries or sales from the same amount of marketing spend.
Good copywriting is not only key to effective marketing; it’s also essential for building trust with your audience and establishing your brand identity.
After all, Your words are the most visible representation of your brand, and they make up a huge chunk of your digital content. Whether you’re present on social media, email marketing or even on your website, your words will determine how customers view your business.
The importance of the client in copywriting
When you hire a copywriter, you need to do some of the work. It’s not as simple as handing over a brief and letting them get on with it. A good copywriter doesn’t work in isolation — They will need information from you at various stages of the process, so be prepared for that before you begin.
While it may vary, here are some things a copywriter could ask for:
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Your target audience and their needs
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An idea of the tone of voice
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Your company history
The relationship between the copywriter and client (your company) should be one of mutual trust and collaboration. Clients should have confidence that the copywriter knows the message they want to convey and that they understand their business, product or service. Copywriters need to know that the message will be satisfactory for both parties and will achieve its objective.
There might be a lot of back and forth between drafts and edits. That means the copywriter needs to know what you want from your writing, even if you don’t know how to write it yourself. You need to be able to talk about what you want clearly and be prepared for feedback on the work in progress.
Frequently Asked Questions (FAQs)
If you can’t find the answer you need in our FAQs, feel free to book a free discovery call where We’ll provide free analysis and advice (whether you’re a good fit to work with us or not!).
Differences between a copywriter and a writer
A writer is someone who writes. A copywriter is someone who writes to sell.
Copywriting is about more than just writing — it’s about telling your story and engaging with customers. It’s about building trust, honesty and transparency. And it’s about finding the right way to say things so that people will listen.
Whereas a journalist might sell a piece to a magazine on the basis of their ability to research and write, or an author might sell books based on their ability to tell a story, a copywriter sells their services based on their ability to sell products and services.
The difference is that the first two need only to be competent writers whereas the third needs to be an expert in sales and marketing. A copywriter is not necessarily a writer in the traditional sense, but they will be an exceptional communicator and wordsmith.
Being able to understand and then translate complex technical or business concepts into language that is both accessible and engaging is what sets a good copywriter apart from other writers.
How can I hire a copywriter
The key is to be selective when picking out a copywriter. You want someone who can write good, clear, clean copy and use the right tone of voice.
First, get some names from your colleagues and business partners who have used copywriters in the past. Word-of-mouth recommendations tend to be the best way to find somebody that’s reliable.
Also, get some names from industry awards ceremonies. Awards are a great indicator that somebody is doing something right.
You should also browse the websites of your competitors or companies within a similar industry to your own. Check out their “About Us” page, blog and other content-heavy areas of their website. If you see a piece of work you like and admire their style, drop them an email and ask who wrote it.
There are a lot of places where you can hire freelancers, including UpWork and Fiverr, but if you want to hire a copywriter, we would suggest looking at:
1. ProBlogger Job Board – if you’re looking for an article writer, then this is the place to look. It’s $80 per month to post an ad, but you will get a lot of applicants.
2. The Copywriting Jobs Facebook group – there are 60,000+ members in here and you can post any kind of copywriting job that you have.
3. Google – if you’re looking for someone who specialises in a particular niche, then getting on Google and searching for “niche + copywriter” could be helpful.
Summary
We hope that we’ve made it clear how copywriting is a critical part of any effective digital strategy. These days, people expect so much more from companies than they did years ago, and copywriters are the ones who make it happen.
Copywriting is to marketing what strategy is to chess. You can’t win a game of chess without a good strategy, and you can’t win at digital marketing without effective copywriting.
These writers can help transform even the dullest of products into something that sells over and over again.
Ultimately, every business needs copywriters for the same reason that every movie needs a script: You can’t tell a story without words.
