Case Study

SEO Transformation for Sloth Move: A Case Study

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Background

Sloth Move had achieved notable success on their own through ‘brute-force’, effort and lots of time.  They were ranking fairly well for keywords in their niche yet their traffic had slowed, stagnated and even started to show some signs of decline without a clear plan and strategy for a resolve they turned to us for help.

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Traffic organically each month
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Goal:

  • Breaking through their current plateau

  • Outranking key competitors in their niche

  • Increasing the amount of organic leads they were generating after seeing the ROI so far from SEO.

Our Approach Focus:

  • Technical Optimization: The initial focus was on fortifying the foundations. We dived deep into the backend, ensuring the site was primed for search engine visibility and user experience.

  • Content Strategy Overhaul: Instead of pouring resources into creating new content, we took a strategic pivot. By analyzing the existing content, we identified key pillars and sub-pillars, and meticulously restructured it. This optimization ensured that Sloth Move’s audience could easily find and engage with relevant information, enhancing both user experience and search visibility.

Outcome:

The results were profound. Without generating new content or embarking on a link-building campaign, Sloth Move witnessed a significant surge in their traffic, now pulling in around 50k traffic organically each month and from that organic inbound leads upon repeat each and every month!

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Key Takeaway

We believe that the story of Sloth Move is one many online businesses can relate to. You can start off strong and get to a pretty good SEO level with lots of effort and ‘brute-force’ yet to really break barriers and if you want to outrank competitors in difficult niches this is where we can really help and shine!

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